Sodexo USA (SoGo Cash Card)
Project Year
2023-2024
SoGo Cash Card is a personal spending and gift card. It's fast and easy to pay for your purchases at participating Sodexo locations. These locations often include large companies, small businesses, and college universities.
Prototyping & Iterative Design
Using Figma, we turned our wireframe into a working prototype. This allowed us to gather feedback from stakeholders, address any issues, and continuously improve usability. The prototype enabled stakeholders to provide targeted feedback, making
fixes quick and efficient. Below are a few examples of the prototype.
Initial Planning & Wireframing
Working with a team of interns, we examined the weaknesses, stakeholder requirements, and existing content in order to create a sitemap and redesign a website that was both modern and innovative.
We evaluated several key industry competitors to gain insights into current trends, best practices, and the unique aspects of SoGo that set it apart.
Using this information, along with understanding stakeholders' goals and priorities, we utilized FigJam to create a site map that outlined the navigation, hierarchy, and flow of the site. This was then integrated with our wireframes to guide the redesign process.
